The Main Edition of the Shoreline Visitors Guide covers the areas of Southern West Michigan, South Haven, Saugatuck/Douglas, Allegan, Battle Creek, Kalamazoo, Holland, Zeeland, Grand Haven, Spring Lake, Muskegon, White Lake Area, Rockford and Grand Rapids.


City of Allegan is located in Allegan County and in the middle of the Allegan State Game Area, where hunting, hiking, fishing, swimming and boating are abundant. A community with an unbeatable combination of historic small-town atmosphere and sense of community.One of the true splendors of Allegan is found in the breathtaking natural beauty that consumes every mile. Allegan plays host to a variety of events, no matter what the season.  Whether it is classic Christmas events, art shows, fresh produce from the local Allegan Farmers Market, or the riverfront gazebo with diverse musical acts that will entertain the whole family; Allegan offers something for every age or personal tastes. For more information visit the Main Shoreline Visitors Guide Digital Edition.

Southern West Michigan

Get away to beautiful Southwestern Michigan where “the fun starts…and never stops.” From sun up to sun down, you’ll find activities and attractions along this picturesque stretch of Lake Michigan shoreline to keep you and your family entertained and engaged.  Browse artists’ galleries and arts crafts fairs in quiet lakeside resort towns.  Frolic on vast stretches of white-sand beach. Hike meandering trails through rolling wooded dunes.  Sample the fruits and vegetables of the tree and vine at countless farm stands, orchards, vineyards, and wineries.  When the stars come out at night, watch as the beacons of the St. Joseph Lighthouses herald sailors to safe haven. For help planning your southwestern Michigan getaway, visit the Southwestern Michigan Tourist Council,  call 269-925-6301 or, visit the Main Shoreline Visitors Guide Digital Edition.

South Haven

From the beaches and blueberries to festivals and farm markets, you’ll find them all in South Haven.  This quintessential resort town on the alluring Lake Michigan shoreline is a little bit country and a little bit sand and surf! Refresh your senses with cooling lake breezes, sparkling blue water, and soft sand beaches.  And savor South Haven’s deeply rooted agricultural heritage at countless u-pick farms, orchards, vineyards, and farmers markets scattered throughout the countryside.  It’s easy to see why the community has earned the title of “Blueberry Capital of the World.” Golfing, hiking, biking, boating, fishing, and a full calendar of festivals and cultural events to keep things lively all summer long.  Explore working artists’ galleries, and attend open-studio events, live concerts, and theatrical performances.  For more information, visit the South Haven Van Buren County Convention and Visitors Bureau, call 800-764-2836 or, visit the Main Shoreline Visitors Guide Digital Edition.


For more than a century, Saugatuck’s lush lakeside location has been the inspiration for artists near and far, compelling them to settle and establish galleries here.  And over the years, the area has become known as “The Art Coast of Michigan.”  It now celebrates another distinction, the “2015 Best Coastal Small Town in America,” awarded by readers of USA Today!

Saugatuck’s international award-winning Oval Beach on Lake Michigan is just a short ferry ride from downtown’s historic shopping district.  Park your car and ride on what is thought to be the only hand-cranked chain ferry left in the country.  Stay in quaint vintage motels, bed and breakfasts, and retro auto-courts. And enjoy delicious regional fare served at an electric mix of fine-dining restaurants, cozy cafes, and craft-brew pubs. For more information, visit the Main Shoreline Visitors Guide Digital Edition.


There is always something going on in Douglas, from jazz concerts to community socials to gallery strolls, the small town charm is everywhere.  Walking down the well-manicured streets you may feel like you have stepped back in time, in the best way possible!  A little smaller, a little quieter than it’s sister city, Saugatuck; you’ll find parking a breeze, and the selections here as individual as the shop owners.

The retail and dining scene offer originality and high quality. There is a fine selection of galleries and locally owned shops and boutiques.

So, plan to work up an appetite playing at the beach or exploring the village.  Then you can eat a delicious dinner and have a pleasant evening in this lovely community. For more information, visit the Main Shoreline Visitors Guide Digital Edition.


You’ll discover a whole new meaning for “going Dutch” in Holland.  Settled by immigrants from the Netherlands in 1847, this charming city on Lake Michigan’s eastern shore still honors its old-world origins and traditions in its historic architecture, flower gardens, festivals, and friendly spirit.  When April showers bring May flowers, that means it’s TulipTime in Holland – one of the Midwest’s most highly-anticipated spring festivals (May 2-9).  The entire community comes out to celebrate its Dutch heritage with parades, street sweeping, Dutch dancing, and millions of tulips, of course!

Holland’s award-winning downtown is a delight in which to shop, dine, or just stroll.  Enjoy a fine selection of boutiques, specialty shops, restaurants, and craft brew pubs.  And participate in the many special events and activities that are on tap all summer long – concerts, a farmers market, the Street Performer Series, the kid-approved Splash Pad, and more.

No visit to Holland would be complete without a day at the beach!  One of the state’s most popular beaches is at Holland State Park where you can watch spectacular sunsets and take panoramic pictures of one of Michigan’s most-photographed lighthouses, “Big Red.”  It stands majestically at the entrance to Holland Harbor, where you can watch boats and other watercraft making their way through the channel to Lake Michigan and Lake Macatawa.  For more information, visit the Holland Area Convention & Visitors Bureau, call 800-506-1299 or, visit the Main Shoreline Visitors Guide Digital Edition.


Catch some ‘Z’s in Zeeland – and not the snoozing kind!  ‘Z’s like “Zeelmania” and Soundz of Summer!  This charming west Michigan town is full of zip and community pride, which you can see in the city’s restored historic buildings and manicured parks, and experience at family-friendly events.  Be on hand June 23 for the Zeeland Zoom 5k, a fast-paced foot race that takes runners through the streets of historic downtown Zeeland.  Every Monday evening, July 6 through August 31, means “Zeelmania: A Health Living Street Fair.”  Here you and your family can participate in healthy outdoor activities and experience something new every week.  And on Tuesday evenings in July, bring a blanket or chair to sit on as your enjoy the Soundz of Sumer Convert Series at Lawrence Street Park.  For more information about these events and more, visit, call the Zeeland Chamber of Commerce at 616-772-2494 or, visit the Main Shoreline Visitors Guide Digital Edition.

Grand Haven & Spring Lake

Water, water, everywhere…Water defines the Grand Haven area.  It is here that Michigan’s longest river, the Grand River, and Spring Lake, spill their waters into one of the grandest of lakes of all, Lake Michigan.  And clustered at the mouth of the river with its web of waterways, wetlands, and marshes, are the charming resort communities of Grand Haven, Spring Lake, and Ferrysburg.

The area was once an important outpost for fur trading, the lumbering industry, fishing, and shipbuilding.  Today, it is a popular vacation destination.  Here you can dig your toes into Lake Michigan’s white-sand beaches that stretch as far as the eye can see, walk out to see the area’s iconic red lighthouses, stroll the scenic 2.5-mile-long waterfront boardwalk, wet your line in some of the best fishing waters in the Midwest, pedal more than 100 miles of biking trails, or just sit back and relax as you watch and listen to Grand Haven’s magical musical fountain as it lights up the evening sky. Learn more about the area’s rich history at area museums and celebrate summer at festivals and special events all season long.  For more information, visit The Grand Haven Chamber of Commerce, call 616-842-4910 or, visit the Main Shoreline Visitors Guide Digital Edition.


Make life-long memories in Muskegon!  This three-lake town snugged between Lake Michigan, Muskegon Lake and Mona Lake, is rich in history and long on shoreline.  Here you can explore 26-miles of Lake Michigan coast and wind-swept dunes, enjoy exceptional boating, engaging history and maritime museums, gift shops and galleries, a dozen golf courses, and a great selection of restaurants, cafes, and taverns.  You can even cruise across the ‘big lake’ aboard a high-speed catamaran car ferry to Milwaukee and back.  From state parks to amusement parks, festivals to fishing, and beaches, boats, and brew pubs, memories await your arrival. For more information, visit the Main Shoreline Visitors Guide Digital Edition.

White Lake Area

The giant weathervane perched between Whitehall and Montague in the White Lake Area not only shows you which way the wind is blowing, it’s always pointed in the direction of family fun! Whether you’re headed north, south, east, or west, you’ll find an astonishing array of attractions and activities.  Head north, and you’ll find yourself on the Hart-Montague Trail State Park.  Going South? You’ll run into White Lake, the historic White River Light Station and maritime museum, and one of Michigan’s most popular attractions, Michigan’s Adventure Amusement and Water Park.  Head east from the weathervane, and you’ll cruise into picturesque Whitehall with its gift shops, galleries, restaurants, and historic theater. Going west? Stop in quaint Montague to browse art galleries, boutiques, and eateries before continuing your journey westward for golfing on the lakeshore, canoeing and kayaking on the leisurely White River, and frolicking on the vast white-sand beaches of Lake Michigan.  For more information, visit the White Lake Area Chamber and Visitors Bureau, call 231-893-4585 or, visit the Main Shoreline Visitors Guide Digital Edition.


Hugging the banks of west Michigan’s Rogue River is the alluring all-American town of Rockford. A designated “Country Scenic” river, the Rogue is central tolife here. Beautifully-landscaped parks and open spaces at water’s edge are the gathering places for countless festivals, community events, and family picnics. And the river itself offers great canoeing, kayaking, and fishing, with a launch site right downtown. And just as the river runs through the heart of the town, so do a number of paved hiking, biking, and roller-blading trails, including the 93-mile-long Fred Meijer White Pine Trail, one of Michigan’s longest rail trails. Just a block from the picturesque riverfront is historic downtown Rockford’s retail district that is home to an eclectic selection of shops, boutiques, a brewery, and restaurants. To learn more, visit the Main Shoreline Visitors Guide Digital Edition.

Grand Rapids

Just 30 minutes from Lake Michigan, Grand Rapids offers shoreline visitors the opportunity to experience big-city culture and entertainment…without big-city hassle!

Start your side trip in downtown Grand Rapids, where you can visit more than 100 restaurants, shops and entertainment venues within a 10-minute walk.  Downtown boasts five world-class museums, including the Gerald R. Ford Presidential Museum, one of just 13 presidential museums in the U.S.

The Downtown Market is a dazzling food emporium that includes restaurants, food vendors, a farmer’s market, teaching kitchens and rooftop greenhouses.  It’s one of 30+ delicious destinations on The Grand Rapids Food Trail, a self-guided tour of the city’s culinary hotspots.  Downtown is also a convenient starting point for the Beer City Ale Trail, a self-guided tour of 40+ craft breweries, cideries and distilleries.  Begin with Founders Brewing Company (named the world’s 3rd best brewery) or HopCat (America’s best brewpub) – and you’ll soon discover why Grand Rapids was crowned “America’s Best Beer Town” by USA Today.

TIME magazine said Grand Rapids throws one of the world’s best festive events – ArtPrize.  This annual art competition displays 1,500+ works of art all over downtown – and asks visitors to select the winner.  Mark your calendar for September 23 – October 11 to join this year’s fun.

Just one mile from downtown Grand Rapids is John Ball Zoo – home to 2,000 animals, kids’ rides and a hilltop “treehouse” offering expansive views of the city.  It’s 10 minutes away from Frederik Meijer Gardens & Sculpture Park, one of the world’s “top 30-must see museums.”  This summer, the Gardens opens a new Japanese Garden featuring waterfalls, an authentic teahouse and more. Plan a night on the town after a day on the beach (or vice versa) – grab a copy of The Experience, Grand Rapids’ official visitor’s guide, visit or, check out the Main Shoreline Visitors Guide Digital Edition.

Local Information

City of Allegan

Southwestern Michigan Tourist Council

South Haven VanBuren County

Saugatuck/Douglas Area Business Association

Holland Area Convention & Visitors Bureau

West Coast Chamber of Commerce

Grand Haven, Spring Lake, Ferrysburg Chamber of Commerce

White Lake Area Chamber of Commerce

Approximate Driving Times

New Buffalo to St. Joseph……………………..35 minutes
St. Joseph to South Haven…………………….30 minutes
South Haven to Kalamazoo……………………55 minutes
Kalamazoo to Battle Creek…………………….35 minutes
South Haven to Saugatuck/Douglas……….20 minutes
Saugatuck/Douglas to Holland………………15 minutes
Holland to Grand Rapids………………………35 minutes
Holland to Allegan………………………………..25 minutes
Holland to Grand Haven………………………..25 minutes
Grand Haven to Muskegon……………..15-20 minutes
Grand Haven to White Lake Area……………20 minutes

Dining Guide

View the Main Shoreline Visitors Guide Digital Edition for more information. Page 74 & 75.