Welcome to Southwest Michigan!
Discover a place of endless beauty along the Lake Michigan Coast. Southwest Michigan will dazzle you with its great beach towns, culture and art, and beautiful hotels and lodging. There are plenty of places to explore and play, or simply relax along a sandy beach. Whether you’re eager to try out the championship golf courses or a great marina, Southwest Michigan offers a variety of experiences and special amenities for everyone.
Come to a place where sunsets are the norm, and the beach town vibe will help you relax and breathe in the wonder of each season. Enjoy outdoor experiences on the water. Immerse yourself in nature on a bike, a kayak or on foot along beautiful rivers and country trails. Tour exquisite wineries, breweries, cideries and distilleries open for tasting experiences any time. Come for the fresh produce and products abundant throughout the growing season at quaint farm stands, outdoor markets, and U-pick farms.
Visit art galleries, outdoor sculpture parks, art museums, and artist studios to see creative energy in action. Walk along friendly downtown streets to shop one-of-a-kind boutiques and taste the freshest produce and local flavors at area restaurants. Enjoy music and entertainment at cool bistros, breweries, and cozy pubs.
Whether you’re here to experience the energy or want to get away from the city for relaxation and bliss, Southwest Michigan offers something special for everyone.
Create your special experience and plan your getaway to Southwest Michigan online at swmichigan.org, or call (269) 925-6301.